Tokenization of business operations around audiovisual content

API infrastructure to integrate identity, metadata, and tokenized operations within a proprietary content and loyalty experience

“We wanted to create a fully intuitive user experience, with the technology layer being as invisible as possible. The API integration with Token City allows us to activate wallets, tokens, and transactional logic in the background, strengthening our content, metadata, and digital rewards model.”

— Unai Ortuzar, CEO of Codigoo

From content to digital activation

Codigoo was created to solve a specific need in the audiovisual sector: registering content and metadata, organizing its use within its own digital environment, and connecting that activity with reward dynamics for users and communities. Its proposal combines identity verification, metadata registration, a customized content manager, and an interaction logic oriented toward creators, fans, and brands. The model required a simple experience for non-specialized users. Access needed to take place through a browser, with a simple sign-up process, but with an infrastructure capable of opening digital wallets and enabling token-based operations without exposing users to the technical complexity of the backend.

Embedded infrastructure

To make this possible, Codigoo needed a technology layer that could be integrated into its own platform without breaking the continuity of the experience. Token City provides this infrastructure via API, so blockchain logic and digital asset operations are embedded in the Codigoo product instead of depending on an external environment.

Onboarding designed for non-specialized users

An onboarding system designed for users with no prior knowledge of blockchain, cryptocurrencies, or digital finance. The API integration makes it possible to support this approach with user-invisible operations, aligned with simple access from web or mobile.

Metadata registration and usage logic from within Codigoo’s environment

Token City’s key role is to connect Codigoo’s proprietary system for identity verification and metadata registration with an integrated transactional layer. This allows content, its unique usage codes, and the logic associated with its exploitation to be managed directly from the platform itself, preserving a single user experience.

Programmable wallets and rewards

Codigoo proposes a model in which the user receives a digital wallet and obtains tokens redeemable for products and services. Within that architecture, the Token City API makes it possible to structure wallet creation and the operations associated with token flows without requiring the user to interact directly with blockchain infrastructure.

Scalability for communities, campaigns, and partners

Codigoo’s proposal extends across several verticals, from audiovisual content to sports and gaming. An API architecture makes it possible to expand campaigns, communities, and use cases on the same technological foundation, avoiding product redesigns every time a new partner or a new activation dynamic is incorporated.

Codigoo recompensas tokenizadas promoción futbol

100% integrated experience: Codigoo retains control over the user journey and its relationship with its community, while the digital infrastructure operates embedded in the background.

Content turned into operations: The combination of identity, metadata, wallet, and utility token allows interaction with content to stop being merely consumption and become part of a programmable logic within the platform.

A foundation built to grow: The API architecture gives Codigoo a way to extend its model to new content, partners, and reward schemes without altering the product’s core experience.

Want to learn more?

Visit Codigoo’s page

arrow_right_alt Visitar ahora

