Token City / Democratizing Real Estate and Corporate Investment

Democratizing Real Estate and Corporate Investment

Surpassing the barrier of €5.3 million funded and 500 investors through a robust digital market infrastructure

"Our name is no coincidence. We want the small-scale saver to have the same opportunities for profitability and security as large capital holders. Blockchain technology is the vehicle that allows us to offer this level playing field with total transparency and operational efficiency."

Jorge Labarta, Partner and CEO of Equalice

From Spain to the Caribbean

Headquartered in Navarre and driven by a vision for international expansion, Equalice has positioned itself as a benchmark for investment open to everyone. In a short time, the platform has funded real estate projects worth €5.3 million in both Spain and Latin America (Dominican Republic), maintaining a sharp upward trajectory.

Their model allows anyone to participate in high-value opportunities—ranging from residential developments and storage units to tourist complexes in the Caribbean—with an accessible entry ticket of €500.

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Competing Through Technology

Managing a growing base of over 500 investors and competing with established players required a technological solution that guaranteed scalability and trust.

Orchestrating Exclusivity

Because their projects experience high demand, manually managing Private Sales (pre-sales) required a system capable of automatically assigning the privileges acquired by each investor without the risk of human error.

Differentiating from the Giants

The real estate crowdfunding sector features massive, established competitors. To gain market share, Equalice needed to offer a superior user experience, positioning itself as an agile and innovative fintech platform rather than just another traditional developer.

Small Ticket Scalability

Making operations profitable with €500 entry tickets in international projects required a system that allowed for the automation of cash flows and dividend distributions.

Record Funding Speed: The efficiency of the model was proven by projects being funded in a matter of hours (sometimes less than 24), built on the foundation of trust generated within the community and a simple investment process.

Transatlantic Expansion: The digital infrastructure has allowed Equalice to manage the financing of complex projects in the Dominican Republic with the same simplicity as a local development in Pamplona, eliminating geographic barriers for their investors.

A Loyal Community: Equalice has transformed one-off clients into a recurring community. The transparency of the investments and the ease of use of the investor dashboard have been key to ensuring users repeat their investments across multiple projects, raising the total value funded to €5.3 million.

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