Beself Brands’ Regulated Share Tokenization

First-ever tokenized capital increase for a Spanish corporation, utilizing Token City’s specialized SaaS infrastructure to issue €8 million in equity

“We want those who believe in our brands to build them with us. Issuing our own equity token allows us to accelerate our business plan while offering a transparent and efficient investment experience.”

— Mireia Calvet, CEO of Beself Brands

Navigating Digital Shares

Beself Brands is a consolidated leader in the home and lifestyle sector, managing a portfolio of high-growth brands. With an 18-year track record and revenues exceeding €20 million, the group aimed to accelerate its international expansion across Europe and the UK.

To fund this growth, they sought a financing model that reflected their digital-native identity—one that could transform their loyal customer base into a community of shareholders.

Beself Brands required Token City to help with key challenges:

Legal Certainty: The issuance had to strictly adhere to new regulation on Securities Markets, which provides the framework for DLT-based financial instruments.
API Connectivity: The DLT functionality had to include a user-facing investment portal that would be integrated into Beself Brand's own portal.
Institutional-Grade Compliance: Ensuring that every investor underwent rigorous KYC and AML checks in a simple, yet compliant way.

Redefining Scaleup Growth

Taking the EU private sector beyond bank financing

Secure Investment Dashboard

Token City integrated its core technology into the platform’s account section. This provided investors with a secure environment to complete their onboarding, access offer documentation, and manage their tokenized shares.

Blockchain Infrastructure (ERC-3643)

At the heart of the operation, Token City deployed smart contracts—following the ERC-3643 standard—on the Polygon network. This ensured that compliance is "baked" into the asset itself: tokens can only be transferred to wallets that have been verified and whitelisted by the system.

DLT Registrar Technology

Token City’s proprietary software enabled a native connection with Ursus-3 Capital, the designated Record-keeping entity (ERIR) responsible for the legal validity of the digital registry

Compliance at the Token Level

Integration with the custodian ensured that the digital assets were stored in a secure, institutional-grade environment.

Rapid Capital Injection. The efficiency of the tokenized model was proven when the group raised hundreds of thousands of euros in the first 8 hours of the public offering.

Democratized Investment. By lowering the entry barrier to €100, Beself Brands successfully turned its brand community into a powerful source of capital.

Total Transparency. Every share issuance and transfer is recorded on an immutable ledger, providing a single, undisputed source of truth for both the company and its investors.

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